Project Name: Dead Fern Press Logo

Tools Used: Adobe Illustrator & Photoshop

Client: Dead Fern Press

Target audience: Young Adult Creatives

Company Description: Dead Fern Press is an online literary journal established in 2021 with the intent to give both new and established writers a welcoming platform to share their voices. Advertising dirt and grit, Dead Fern doesn’t shy away from the uncomfortable, but instead encourages it.

Job: Create a logo for an indie press that is organic, “dark and engaging”, and timeless. No color needed, strictly black and white. This logo needs to work for mainly social media and website purposes, with occasional need for print.

Solution: A classic look with a modern feel. Inspiration for this logo comes from the more illustrated looks that are common in the indie scene for design. The skull encased inside of the D is detailed but imperfect and cradled by an organic fern branch to bring a sense of dark whimsy. The typeface selected is reminiscent of the classic typewriter font with prominent serifs to add to the timeless vibes. The logo has several styles available for use so that it is versatile enough for the clients needs. Stacked, horizontal, and centered styles were made so that the logo would work on books, tee-shirts, bookmarks, and anything else that the client may want.