Project Name: Beatles and Beans Brand Identity

Tools Used: Adobe Illustrator, Photoshop, and InDesign

Client: Beatles and Beans

Target audience: Adults (ages 18-26)

Company Description: A local coffee shop with specialty beverages themed around The Beatles. This shop features wall-to-wall Beatles memorabilia, incredible signature coffees, cappuccinos, lattes, mochas, smoothies, frozen coffees (Worlds Famous #13 Espresso Shake), loose leaf teas, bulk coffee beans. Plus muffins, bagels, & biscotti. They will make your visit "UN-BEATLE-BLE".

Job: The objective of this project was to create an entire business identity for a small local business. This project called for a style guide for a new logo design with business cards and other logo applications. Plus packaging design and merchandise that the business could use.

Solution: Capturing the fun atmosphere of the shop was important in this logo. Bright colors and bubbly, decorative fonts were chosen for their groovy 60’s era feel and is reminiscent of the original Beatles logo. Records cover the little coffee shop from wall to ceiling so it was only right to include one in the design. Simplifying easily into a recognizable icon; this logo will rock on any piece of merchandise or packaging that the client would want. Modern, quirky, and colorful.